The Five Mistakes People Make When Starting a Retail Brand

Avoid common pitfalls in the retail design industry with insights from Sergio Mannino Studio. Learn the importance of having a design team early, starting design without a physical location, building a strong brand identity, having a clear mission and differentiator, and ensuring sufficient funding. These tips help aspiring entrepreneurs navigate challenges and create successful retail ventures.

Behind the Threads: The Making of a Custom Nepalese Rug

The design process is a creative endeavor where the designer's imagination is the only limit. In the Studio, we use several contemporary references for the designs, but mainly Sergio's soul gives life to the drawings. Once the design is finalized, the next step is the selection of wool. The wool used in Nepalese rugs is typically sourced from the highland sheep of Tibet, known as changpel

Exploring the Hidden Meaning of Colors in Interior Design, Furniture, and Architecture

When you see a red light at an intersection, you instinctively know what to do. But why is that? It is just a color shown to you without much additional context. Yet, you know to stop and wait until the color changes or something else indicates that you can proceed. The reason for this is that colors hold more meaning beyond a pretty shade to look at. This meaning is what I plan to explore in this article, which is the second part of my deep dive into the world of colors and how humans interact with them.

On Drawings and Design

It doesn't matter how or what, but we have been drawing for a very long time. It could be a gesture in the sand with a stick, the intricate decor of a cathedral facade, or a kid drawing for her mom, but we need to draw.

Facial Recognition in Retail Stores

Last spring of 2020, we released an article exploring the potential of facial recognition technology to change the retail landscape as we know it. At the time, this technology was primarily hypothetical or in its early stages of implementation, as most department stores were just planning to begin their reopening following the pandemic. Now, a year out, let’s take a look at the definite changes we have seen this year in facial recognition.

The New Life of Retail Malls

The retail landscape in America has experienced significant changes, with the rise of e-commerce and shifting consumer preferences. Malls are facing closures, with predictions of 80,000 stores shutting down in the next five years. To adapt, malls could integrate into e-commerce and offer dynamic experiences to engage modern consumers. Creative solutions are needed to capitalize on our understanding of today's consumer behavior.

Warehouse Robots

Companies like Ford and Amazon have recently begun the implementation of a new type of workforce: robots. COVID-19 altered the retail world in drastic ways, and one of the greatest changes the pandemic brought was the way spenders behave. In times of crisis, like we have seen in other cases such as the recession of 2008, consumers suspend the purchases of goods that aren’t crucial to their safety or survival.

The Lipstick Effect

During times of crisis, like the COVID-19 pandemic, spending becomes tighter, and retail companies see a decrease in sales. This spending behavior goes beyond just common sense and is actually ingrained in our biology.