The Five Mistakes People Make When Starting a Retail Brand

Embarking on a retail journey is exhilarating, but it's easy to stumble upon costly mistakes that can derail your dreams. With nearly 20 years in retail design, I've witnessed entrepreneurs make critical errors time and again. Curious about the pitfalls that could make or break your retail venture? Dive in to uncover the lessons every aspiring retailer needs to know.

How To Design A Cannabis Dispensary Store

In this fiercely competitive world of Cannabis, dispensaries are pivotal battlegrounds for brand distinction. When the store aligns seamlessly with the brand's online presence, it brings trust and recognition. Particularly in New York, where most are poorly designed, lies an untapped potential for brands to connect with younger audiences through innovative and thoughtfully crafted designs.

Behind the Threads: The Making of a Custom Nepalese Rug

The design process is a creative endeavor where the designer's imagination is the only limit. In the Studio, we use several contemporary references for the designs, but mainly Sergio's soul gives life to the drawings. Once the design is finalized, the next step is the selection of wool. The wool used in Nepalese rugs is typically sourced from the highland sheep of Tibet, known as changpel

What does it mean to design a home?

A home is not just a mere physical structure; it's a feeling, a state of mind. It's where we allow ourselves to be who we truly are without any pretense or facade. This is the space that nurtures our dreams, shelters our vulnerabilities, and serves as a repository of our most cherished memories.

How to Design a Pharmacy

Store design and marketing principles are universal, so they apply to the pharmacy as easily as any other retail endeavor. The customer experience directly results from your store design, flawless multichannel approach, and customer service.

On Drawings and Design

It doesn't matter how or what, but we have been drawing for a very long time. It could be a gesture in the sand with a stick, the intricate decor of a cathedral facade, or a kid drawing for her mom, but we need to draw.

Facial Recognition in Retail Stores

Last spring of 2020, we released an article exploring the potential of facial recognition technology to change the retail landscape as we know it. At the time, this technology was primarily hypothetical or in its early stages of implementation, as most department stores were just planning to begin their reopening following the pandemic. Now, a year out, let’s take a look at the definite changes we have seen this year in facial recognition.

The New Life of Retail Malls

The retail landscape in America has experienced significant changes, with the rise of e-commerce and shifting consumer preferences. Malls are facing closures, with predictions of 80,000 stores shutting down in the next five years. To adapt, malls could integrate into e-commerce and offer dynamic experiences to engage modern consumers. Creative solutions are needed to capitalize on our understanding of today's consumer behavior.

The meaning of colors: White

How do we perceive white? Does it even exist? We perceive it always in relation to its surroundings, and its purity depends on the light shining on it. Is it warm? Is it cold? Is the white surface reflective or opaque? Do we perceive white, or indeed any color, with our visual senses or with all senses? Does white remind us of the taste of milk? Or powdered sugar? Or maybe the tactile sensation of touching fresh snow? Suddenly, we realize we might not even have the right words for it, as “white” might no longer be enough to describe our experiences.

Warehouse Robots

Companies like Ford and Amazon have recently begun the implementation of a new type of workforce: robots. COVID-19 altered the retail world in drastic ways, and one of the greatest changes the pandemic brought was the way spenders behave. In times of crisis, like we have seen in other cases such as the recession of 2008, consumers suspend the purchases of goods that aren’t crucial to their safety or survival.

Exploring the Hidden Meanings of Color 

When you see a red light at an intersection, you instinctively know what to do. But why is that? It is just a color shown to you without much additional context. Yet, you know to stop and wait until the color changes or something else indicates that you can proceed. The reason for this is that colors hold more meaning beyond a pretty shade to look at. This meaning is what I plan to explore in this article, which is the second part of my deep dive into the world of colors and how humans interact with them.

The Lipstick Effect

During times of crisis, like the COVID-19 pandemic, spending becomes tighter, and retail companies see a decrease in sales. This spending behavior goes beyond just common sense and is actually ingrained in our biology.

Remo Buti: Varie-Età (ENG)

Varie-Età, written by Giovanni Bartolozzi, Pino Brugellis, and Matteo Zambelli, delves into the fascinating world of architect Remo Buti. Below is the lengthened version of an excerpt I wrote that was featured in the book, translated into English.

Remo Buti: Varie-Età (ITA)

Varie-Età è la più recente pubblicazione dedicata al lavoro di Remo Buti e in particolare ai vent’anni dedicati agli studenti dell’Università di Firenze. Il testo di seguito è la versione integrale del mio contributo al libro.