SERGIO MANNINO STUDIO
Architectural Branding
Sergio Mannino Studio is an Architectural Branding Agency creating brands, interiors, retail stores, and furniture
“If you can design one thing, you can design everything”
Massimo Vignelli
WHAT WE DO
We offer an integrated approach to branding and architectural design. We specialize in crafting a cohesive brand identity across all touchpoints of the customer’s journey. From conceptualizing the brand's essence to implementing it in physical spaces and digital experiences, our team ensures a seamless, impactful brand presentation. Our holistic service model simplifies the process for clients, ensuring consistency and quality across every aspect of their brand, making us a one-stop studio for visionary design solutions.
WHO WE ARE
We are a team of architects, product and graphic designers, branding strategists, writers, and dreamers. We are creative and pragmatic. We look into the present to imagine a better future.
OUR CLIENTS
If you are looking to replicate something that already exists, you have come to the wrong place. If, instead, you’re ready for a sincere, experimental, and open-minded relationship - let’s get started. Our clients are not afraid to venture unexplored paths because they understand that the world is changing at a swift pace. They know that if they don’t evolve, their brand might not succeed or even exist tomorrow. Sometimes, this can be overwhelming, but don’t worry; we are here to help.
The retail world is in a serious crisis due to Covid-19 and the changing attitude towards Brick and Mortar stores. We must rethink how we approach retail design, and we need to be bold in our strategy. There isn’t a solution or a magic wand, but only the companies that are creatively confronting all these issues with real experimentation will survive the next few years.
A store is no longer a place where you sell a product; it is a ‘brand activation’ point. Sales may happen online, but the customer’s interaction with the brand needs to occur on a physical level if we want to convey real emotions. It is the unique physicality of store experience, as well as the convenience of the digital world, that will allow the next generation of retailers to thrive.
Learn more about our retail design services
A.MANO Brooklyn Brand Identity
Long before you launch your business, you should work with a branding strategist to define all the elements that will define your company and make sure they all work together seamlessly. Trying to work backward to try to fix your business is a much more complex task. Sometimes, it takes years before your customers understand deeply what your business is about. We believe that ultimately the focus should be on telling good stories. You can do this in many different ways, not necessarily only in words. You can tell a story by building the right interior office or store, by letting your employees work the way they like, or even by hiring the right talents. Every good brand has a story that connects with people. Brands are all about feelings. Whether you are a family-run little shop or a multi-million dollar chain, your brand story helps humanize your business. It also tells your clients why you work the way you do and creates a sense of connection.
Learn more about our approach to branding
Angel Care Pharmacy Design
Creating a brand for your pharmacy is much more than choosing a logo and a couple of colors. A brand is not what you say it is; it’s what your customers say it is. We need to create a unique identity and help your customers associate the services and products they buy with your store. Also, by clearly defining where your brand stands in the world and your values, you will create a deeper connection with your clients. The principles of store design and marketing are universal, so they apply to pharmacy design just as easily as any other retail endeavor. The customer experience is the direct result of your store design, flawless multichannel approach, and customer service. All of this will influence whether customers will use your pharmacy in the future.
See how our services can enhance your pharmacy's brand and story
Medly Offices
Your office space isn't just a place for your team to get work done; it's the bedrock of your company culture. When done right, the design should convey your vision for the company without actually explaining it. The aim of your office design is to communicate the company culture without words. The goal is for anyone who walks in, sees it online, or reads about it in a journal to be able to understand the essence of your company right away.
See how we translate your company culture into office design
"I cannot envision the house of the future and I don’t know how it will look like. Maybe it will be extremely small. Maybe it will be electronically sophisticated. Maybe it will just be a giant closet where we will store all the gadgets essential for today’s living and it will have a mat that we will roll out at night before we go to sleep. Maybe, to allow our fast evolving life, interiors will be like those cheap disposable plastic objects we cannot get attached to. Maybe it will not exist and we will stay in hotels because we will live an even more nomadic life. Maybe our souvenirs, knickknacks, ornaments, and memories will only be digitized in a tiny computer or phone. I don’t know how to imagine the future, I only hope there will still be room for all the human rituals and I hope that we will always be the lead characters from a physical but also mental point of view."
Abstract from Sergio’s thesis developed with Ettore Sottsass, 1999
An important part of the Agency’s time and effort is dedicated to designing furniture and objects. We do not have a client for these projects, so we are free to create and experiment with what we feel is right at this very precise moment in history. We are not “makers.” We come from a long tradition of Italian designers that focused their attention on finding the best solutions for each project without actually making it. We prefer to rely on the skills of the people we collaborate with because this allows us to explore new areas of design without being forced to stay within the boundaries of our capabilities. Each piece we make is created by hand with the help of all the technology we have at our disposal, but nothing is mass-produced.
