If direct-to-consumer startups stick to the old retail playbook and don’t innovate, the physical store will be the place their thriving brands go to die.
As digital marketing costs soar, direct-to-consumer brands are turning to physical retail—but old strategies won’t work. Stores must be brand activation points, not just sales locations. Discover how experiential retail can engage customers, build loyalty, and create lasting brand impact with insights from Sergio Mannino.